Google, Facebook, Apple, Microsoft. These are the names that most come to mind when people think about “digital businesses”. They are companies that produce digital tools, but they do not have a monopoly on the concept of being digital businesses. Every company can be a digital business. And in fact, if COVID-19 has taught us anything, in the 21st century every company must become a digital business to survive and thrive.

Pandora’s box has opened. We are past the point of no return. The world turned upside down. Whichever way you want to describe it, our world broke in 2020. Individuals, companies, and countries scrambled to deal with a constantly shifting and uncertain environment. Thankfully, with vaccines now being rolled out, a return to some form of normalcy is on the horizon. But a return to normalcy does not mean a return to business as usual.

Last April 23, I let out a loud WHOOP!!! 🙌 throughout the office. I had just booked my two vaccination appointments, and I was absolutely ecstatic. The reason for my excitement was not lost on anyone who had talked with me within the last 2 weeks. The topic of vaccinations had managed to make its way into everyday conversation with me. It was an absolute fixture in my mind. It was all I could talk about.